Service

Video Color Changing

Swap product, fabric, or object colors in video — preserving texture, lighting, and motion blur on every frame.

AfterBefore

What Is Video Color Changing?

Color changing is the targeted recoloring of a specific object — a shirt, a car, a bottle, a wall — across every frame of a clip, while leaving the rest of the image untouched.

It is not a global LUT or hue shift. Our process isolates the object with a clean matte, then relights and recolors it so the change reads as if it was shot that way.

This lets brands produce multiple colorways from a single shoot, or test design variants without reshooting.

Who Needs This?

  • Fashion & apparel brands testing colorways
  • Automotive marketers showing model variants
  • Cosmetics and packaging product teams
  • Furniture and home-goods catalog producers
  • Ad agencies producing market-specific variants
  • E-commerce platforms unifying product palettes

What We Handle

Apparel: shirts, jackets, dresses, footwear

Vehicle bodywork and finishes

Packaging, bottles, boxes, and labels

Furniture, walls, and architectural elements

Hair color and accessories

Multi-object scenes with independent recoloring

Our Process

  1. 01

    Color Brief

    You supply hex codes, Pantone refs, or reference imagery.

  2. 02

    Roto Pass

    We rotoscope the object with frame-accurate mattes.

  3. 03

    Recolor & Relight

    Apply the new color while preserving shadows and highlights.

  4. 04

    Texture Match

    Reintroduce fabric weave, paint flake, and surface texture.

  5. 05

    Internal QC

    Senior review under multiple display conditions.

  6. 06

    Final Delivery

    Mastered clip per colorway in your codec.

Deliverables

  • One mastered clip per requested colorway
  • Side-by-side comparison for sign-off
  • Project files on retainer plans
  • Color-accurate delivery in Rec.709 or sRGB

Frequently Asked Questions

Unlimited. Most clients ship 3–8 variants per shot.

Want to ship multiple colorways from one shoot?

Send us the clip and target colors. We will return a free recolored sample so you can judge realism.

Standard

$25/hour

1–4 videos · per-shot fixed quote up front

Bulk — Save 20%

$20/hour

5+ videos · automatic bulk rate